“Once Upon a Time, in a Galaxy Far Far Away…”

For these Star Wars sets for Adidas, we had to work without actual merchandise from The Mandalorian, but under the close supervision of the Lucasfilm team in the U.S. The challenge? Capturing the true Star Wars and Mandalorian vibe without using any real products.

We didn’t build exact replicas from the series; instead, we created a whole new world from scratch. Every set had to be designed and built using materials we sourced along the way. And honestly, that’s exactly what we love doing most: building something entirely from scratch while nailing the right atmosphere.

It was a tough task, of course… but we succeeded in our approach and even received compliments from the Lucas team!

TEAM: DTC EXCLUSUVES- FW20 STAR WARS
Photographer: Ruud Baan
Producer: Craig Melton
Art Direction: Valentino Marazziti
Styling: Marre van Opdorp
Production: Rooff
Set Design & Set Building: Gloudy

Fashionbrand Lois Jeans wanted a custom made backdrop for their lookbook and advertisements. Based on a few photos and keywords we could make this warm sand color in several layers of paint. This technique is glace, so layers of thin, almost transparant colored water and coating. We’ve made this backdrop on canvas. The measurements for this backdrop are ± 7.50 x 3.20 m. so that’s more or less ±10.5′ x 24′.
The devil is said to be in the details, and that’s actually true. Every backdrop needs another approach. The more layers we paint, the better the result often becomes. If the canvas is still wet, we really don’t know how it will end, but now it turned out to be really perfect. Cycling around on a sunny day in Amsterdam and seeing this ‘Lois Jeans‘ pillar shine is really fun.
And here are some pictures from behind the scenes.
So if you need a special painted backdrop, don’t hesitate a give us a DM or mail. We will make one who fits your needs, custom made in the colors and vibe for your company or your photoshoot.
Thank you!

Adidas Boost Sets for the US market. We designed and made these eight beautiful sets. Eight different tailormade worlds are connecting in an ‘elevator’ clip by Zenith Schmitz. With an intense workflow, all these sets where created on spot in Allard studio’s . During 2 days we build, photographed, filmed everything and the results are these great photo’s made by Oof Verschuren. There’s also a clip underneed the photo’s and this clip is almost going with lightspeed, all this work densed in these few seconds. The overall picture (last one) is also used in another Adidas Boost clip. In this photo you can see several concrete props and backdrops, all handmade by Gloudy Set Designers.

Here are some behind the scenes photos. Because it’s always nice to see, how things are made and done. Some production drawings from the sets. Hope you’ll enjoy this post.

Well, that’s it for now. Thank’s for watching!

TEAM:
Photographer: Oof Verschuren
Videographer: Zenith Schmitz
Producer: Rooff
Styling: Marre van Opdorp
Director Digital Creative: Wilf Eddings
Freelance Writer Digital Creative: Wawa Wang
Freelance Producer Digital Creative: Yaya Zhang
Set Design and Props: Gloudy

We made this American Suburb Set with Monique Hazes and her lovely son Kai for Linda. magazine 170. This set is entirely made from thin plywood. Probably it won’t get faker then this , but the look and feel is for real. Shot in Allard studio’s in Amsterdam. Even the concrete floor is fake. I hope you can enjoy these lovely pictures. Notice that we didn’t have a roof in this set. Photographed by Meis Belle Wahr & Jip Merkies. The photo’s backstage and the Set Building are by Gloudy.








And it all fitted right in our little Gloudy van at once…

Editorial team Linda.170
Photographers: Jip Merkies & Meis Belle Wahr
Styling: Astrid Schilders
Set Design: Gloudy
Set Styling: Martine van den Enden
Make up: Sanne Le Gras Bleeker
Hair: Siko van Berkel
Art Director: Karen Schoolland
Production: Marloes Roks

Dutch furniture manufacturer Ahrend wanted a new look and feel for their Head Quarters showroom in Sint Oedenrode. For the restyle of the showroom made Studio Aandacht a new concept reminding of the headquarters of a secret organization. Gloudy build a yellow heritage office set and props. Several interior items like; bookshelves with leather band cupboards, leaflet wooden standards and colourful backdrops with mounted wall paper. All made upfront in our studio in Amsterdam. Look for the custom made canvas sandbag, it’s a simple but nice detail.
Wow and what a colour bomb we’ve made here.

For Brabantia we made this stop motion clip with waste bins, called FlipBin in the range Love Colour. It’s funny to see 4 days of studio work vaporizing in just a few seconds. Everything you see is live made on the set. Frame by frame made in photo’s; painting, wall papering, building copper pipes, door, window, wall paneling, and a lot of movement from all sets, props and flipbin’s of course. Don’t blink your eyes, or you will miss a 1/2 day’s work. Restyle your interior indeed. Enjoy.

Cross media campagne from Dutch compagny Zeeman, the props en sets are made from cardboard. ‘Come out and play’, the boy screams. Filmed in the Allard studio’s in Amsterdam, a combination of studio and outside look in cardboard. Here’s the video with raindrops from cardboard hanging on strings. Wow, this was really a fun project. It maybe an old project by now, but still nice to see. I specially like the dachshund cardboard props.
 

For ONLY clothing we build these tactile sets. Special materials are used like woolen felt and sound proof materials.
Publiced in One magazine China. All handmade in Amsterdam. Just nice pictures, maybe you also like this giant cat.

Before you know it it’s winter… For the Dutch energy company NUON we’ve made this life size snowman from styrofoam. The surface is coverd with glued-on fake snowflakes, very delicate to transport.

All American Motel Set indoor and outdoor. All the props and sets are custom made in the studio. With different paint techniques and wall finishings. A nice collection of Set Design elements are coming together in this photoshoot.