mei 19, 2016

Ahrend showroom

Dutch furniture manufacturer Ahrend wanted a new look and feel for their Head Quarters showroom in Sint Oedenrode. For the restyle of the showroom made Studio Aandacht a new concept reminding of the headquarters of a secret organization. Gloudy build a yellow heritage office set and props. Several interior items like; bookshelves with leather band cupboards, leaflet wooden standards and colourful backdrops with mounted wall paper. All made upfront in our studio in Amsterdam. Look for the custom made canvas sandbag, it’s a simple but nice detail.
Wow and what a colour bomb we’ve made here.
Yellow custom made set for Ahrend showroom
Yellow heritage office set for Ahrend showroomdetail heritage set for Ahrend showroomset for Ahrend, backdrop by gloudy set design, kantoor interieur, custom made red backdropset for Ahrend, backdrop by gloudy set design, kantoor interieur, custom made green backdropcustom made props, interior leather cupboards, props design, interior design, showroom Ahrend

 

Concept and styling: Studio Aandacht
Yellow set, backdrops, cupboards and book standards: Gloudy Set Design


mei 12, 2016

Brabantia stop motion

For Brabantia we made this stop motion clip with waste bins, called FlipBin in the range Love Colour. It’s funny to see 4 days of studio work vaporizing in just a few seconds. Everything you see is live made on the set. Frame by frame made in photo’s; painting, wall papering, building copper pipes, door, window, wall paneling, and a lot of movement from all sets, props and flipbin’s of course. Don’t blink your eyes, or you will miss a 1/2 day’s work. Restyle your interior indeed. Enjoy.

DOP: Rene Mesman
Assistant: Matthijs Immink
Art Direction: Shaun Nothrop @Bovil
Styling Direction: Studio Aandacht
december 18, 2015

Zeeman Set and Props

Cross media campagne from Dutch compagny Zeeman, the props en sets are made from cardboard. ‘Come out and play’, the boy screams. Filmed in the Allard studio’s in Amsterdam, a combination of studio and outside look in cardboard. Here’s the video with raindrops from cardboard hanging on strings. Wow, this was really a fun project. It maybe an old project by now, but still nice to see. I specially like the dachshund cardboard props.doggy
fence and cloud  Let's play Cardboard pillow Sea fun

Director: Marijke de Gruyter
DOP: Ezra Reverda
Buro: Persuade
Styling: Jet Vervest
Set & Props: Gloudy
december 16, 2015

ONLY tactile sets

For ONLY clothing we build these tactile sets. Special materials are used like woolen felt and sound proof materials.
Publiced in One magazine China. All handmade in Amsterdam. Just nice pictures, maybe you also like this giant cat.

Set and Backdrops for Only magazine China Set and Backdrops for Only magazine China Set and Backdrops for Only magazine China

 

Photo's by ©Philippe Vogelenzang
Sets & Backdrops by Gloudy

december 11, 2015

Snowman Props

Before you know it it’s winter… For the Dutch energy company NUON we’ve made this life size snowman from styrofoam. The surface is coverd with glued-on fake snowflakes, very delicate to transport.

life size snowman props

snowman props  snowman props, Gloudy Prop Design

Gloudy Set Design
Photography by ©Elmer Krop
december 11, 2015

Motel Set

Motel Set Design for editorial

All American Motel Set indoor and outdoor. All the props and sets are custom made in the studio. With different paint techniques and wall finishings. A nice collection of Set Design elements are coming together in this photoshoot.

Motel Set Design custom made by Gloudy for editorial in La Vie en Rose (NL)  Motel Set design custom made by Gloudy for editorial in La Vie en Rose (NL)  Motel Set design custom made by Gloudy for editorial in La Vie en Rose (NL)  Motel Set design custom made by Gloudy for editorial in La Vie en Rose (NL)  Motel Set Design for fashion editorial  Motel Set Design for fashion editorial  Motel Set Design for fashion editorial  Window Motel Set Design for editorial

© Photo's by Marc de Groot
december 7, 2015

Tjitske is going somewhere

A brave new world

sur la table+ shake it like a polaroid mirror mirror

For an Dutch editorial called ‘La Vie en Rose’ we made this delicious set in the Witman Kleipool studio. Starring Tjitske Reidinga.

 

© photo's by Fotofloor
december 1, 2015

Concrete sets for Louis Vuitton

For the Louis Vuitton campaign ‘Mon Damier Graphite’ we had to make interiors and props based on concrete, which is one of our specialties. In this project we custom build; backdrops, floors, walls and props . All these items are handmade in different looks of concrete. Painted, sculpered and prepared in our studio in Amsterdam. It’s build up in the nice and warm Umsjatka studio in Amsterdam, where we could change and combine the different backdrops on spot. It’s a concrete jungle, but with a lot of class and style. I hope you can enjoy these clean but beautiful images.


Set Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier GraphiteSet Design for Louis Vuitton- Mon Damier Graphite

PHOTOGRAPHY by Serverafrahm
SET DESIGN by Gloudy