april 18, 2021

Lois Jeans Custom Made Backdrop

Fashionbrand Lois Jeans wanted a custom made backdrop for their lookbook and advertisements. Based on a few photos and keywords we could make this warm sand color in several layers of paint. This technique is glace, so layers of thin, almost transparant colored water and coating. We’ve made this backdrop on canvas. The measurements for this backdrop are ± 7.50 x 3.20 m. so that’s more or less ±10.5′ x 24′.
The devil is said to be in the details, and that’s actually true. Every backdrop needs another approach. The more layers we paint, the better the result often becomes. If the canvas is still wet, we really don’t know how it will end, but now it turned out to be really perfect. Cycling around on a sunny day in Amsterdam and seeing this ‘Lois Jeans‘ pillar shine is really fun.
Backdrop made for Lois Backdrop made for Lois Backdrop made for Lois Backdrop made for Lois Backdrop made for LoisAnd here are some pictures from behind the scenes.Backdrop made for Lois Backdrop made for Lois Backdrop made for Lois
So if you need a special painted backdrop, don’t hesitate a give us a DM or mail. We will make one who fits your needs, custom made in the colors and vibe for your company or your photoshoot.
Thank you!

april 17, 2021

Adidas Boost Sets

Adidas Boost Sets for the US market. We designed and made these eight beautiful sets. Eight different tailormade worlds are connecting in an ‘elevator’ clip by Zenith Schmitz. With an intense workflow, all these sets where created on spot in Allard studio’s . During 2 days we build, photographed, filmed everything and the results are these great photo’s made by Oof Verschuren. There’s also a clip underneed the photo’s and this clip is almost going with lightspeed, all this work densed in these few seconds. The overall picture (last one) is also used in another Adidas Boost clip. In this photo you can see several concrete props and backdrops, all handmade by Gloudy Set Designers.

Here are some behind the scenes photos. Because it’s always nice to see, how things are made and done. Some production drawings from the sets. Hope you’ll enjoy this post.
Set Design and Props Design for Adidas Boost BTS Set Design and Props Design for Adidas Boost BTSSet Design and Props Design for Adidas Boost BTS Set Design and Props Design for Adidas Boost BTSSet Design and Props Design for Adidas Boost BTSSet Design and Props Design for Adidas Boost BTS

Set Design and Props Design for Adidas Boost BTSSet Design and Props Design for Adidas Boost BTS

Well, that’s it for now. Thank’s for watching!

TEAM:
Photographer: Oof Verschuren
Videographer: Zenith Schmitz
Producer: Rooff
Styling: Marre van Opdorp
Director Digital Creative: Wilf Eddings
Freelance Writer Digital Creative: Wawa Wang
Freelance Producer Digital Creative: Yaya Zhang
Set Design and Props: Gloudy

oktober 9, 2018

Suburb Set

We made this American Suburb Set with Monique Hazes and her lovely son Kai for Linda. magazine 170. This set is entirely made from thin plywood. Probably it won’t get faker then this , but the look and feel is for real. Shot in Allard studio’s in Amsterdam. Even the concrete floor is fake. I hope you can enjoy these lovely pictures. Notice that we didn’t have a roof in this set. Photographed by Meis Belle Wahr & Jip Merkies. The photo’s backstage and the Set Building are by Gloudy.
Suburb Set, Gloudy's handmade sets and props, sets, glamorous decor, setbouw amsterdam, Monique Hazes, Linda magazine
suburb set, Gloudy's handmade sets and props, setbouw amsterdam, Roxeanne Hazes, André Hazes jr., Editorial for Linda magazine
gloudy set design, concrete look floor, american set, custom made garage set
loudy set design, concrete look floor, american set, custom made for Linda editorial
American Set by Gloudy Set Design, concrete look floor, American Life, custom made garage set
behind the scenes, gloudy set design, concrete look floor, american set, custom made garage set
set building at Gloudy's studio, pre shooting
Builing the Suburb Set at the Gloudy's studio
And it all fitted right in our little Gloudy van at once…
suburb set handmade by gloudy set design
Editorial team Linda.170
Photographers: Jip Merkies & Meis Belle Wahr
Styling: Astrid Schilders
Set Design: Gloudy
Set Styling: Martine van den Enden
Make up: Sanne Le Gras Bleeker
Hair: Siko van Berkel
Art Director: Karen Schoolland
Production: Marloes Roks

 

 

mei 19, 2016

Ahrend showroom

Dutch furniture manufacturer Ahrend wanted a new look and feel for their Head Quarters showroom in Sint Oedenrode. For the restyle of the showroom made Studio Aandacht a new concept reminding of the headquarters of a secret organization. Gloudy build a yellow heritage office set and props. Several interior items like; bookshelves with leather band cupboards, leaflet wooden standards and colourful backdrops with mounted wall paper. All made upfront in our studio in Amsterdam. Look for the custom made canvas sandbag, it’s a simple but nice detail.
Wow and what a colour bomb we’ve made here.
Yellow custom made set for Ahrend showroom
Yellow heritage office set for Ahrend showroomdetail heritage set for Ahrend showroomset for Ahrend, backdrop by gloudy set design, kantoor interieur, custom made red backdropset for Ahrend, backdrop by gloudy set design, kantoor interieur, custom made green backdropcustom made props, interior leather cupboards, props design, interior design, showroom Ahrend

 

Concept and styling: Studio Aandacht
Yellow set, backdrops, cupboards and book standards: Gloudy Set Design


mei 12, 2016

Brabantia stop motion

For Brabantia we made this stop motion clip with waste bins, called FlipBin in the range Love Colour. It’s funny to see 4 days of studio work vaporizing in just a few seconds. Everything you see is live made on the set. Frame by frame made in photo’s; painting, wall papering, building copper pipes, door, window, wall paneling, and a lot of movement from all sets, props and flipbin’s of course. Don’t blink your eyes, or you will miss a 1/2 day’s work. Restyle your interior indeed. Enjoy.

DOP: Rene Mesman
Assistant: Matthijs Immink
Art Direction: Shaun Nothrop @Bovil
Styling Direction: Studio Aandacht
december 18, 2015

Zeeman Set and Props

Cross media campagne from Dutch compagny Zeeman, the props en sets are made from cardboard. ‘Come out and play’, the boy screams. Filmed in the Allard studio’s in Amsterdam, a combination of studio and outside look in cardboard. Here’s the video with raindrops from cardboard hanging on strings. Wow, this was really a fun project. It maybe an old project by now, but still nice to see. I specially like the dachshund cardboard props.doggy
fence and cloud  Let's play Cardboard pillow Sea fun

Director: Marijke de Gruyter
DOP: Ezra Reverda
Buro: Persuade
Styling: Jet Vervest
Set & Props: Gloudy
december 16, 2015

ONLY tactile sets

For ONLY clothing we build these tactile sets. Special materials are used like woolen felt and sound proof materials.
Publiced in One magazine China. All handmade in Amsterdam. Just nice pictures, maybe you also like this giant cat.

Set and Backdrops for Only magazine China Set and Backdrops for Only magazine China Set and Backdrops for Only magazine China

 

Photo's by ©Philippe Vogelenzang
Sets & Backdrops by Gloudy

december 11, 2015

Snowman Props

Before you know it it’s winter… For the Dutch energy company NUON we’ve made this life size snowman from styrofoam. The surface is coverd with glued-on fake snowflakes, very delicate to transport.

life size snowman props

snowman props  snowman props, Gloudy Prop Design

Gloudy Set Design
Photography by ©Elmer Krop
december 11, 2015

Motel Set

Motel Set Design for editorial

All American Motel Set indoor and outdoor. All the props and sets are custom made in the studio. With different paint techniques and wall finishings. A nice collection of Set Design elements are coming together in this photoshoot.

Motel Set Design custom made by Gloudy for editorial in La Vie en Rose (NL)  Motel Set design custom made by Gloudy for editorial in La Vie en Rose (NL)  Motel Set design custom made by Gloudy for editorial in La Vie en Rose (NL)  Motel Set design custom made by Gloudy for editorial in La Vie en Rose (NL)  Motel Set Design for fashion editorial  Motel Set Design for fashion editorial  Motel Set Design for fashion editorial  Window Motel Set Design for editorial

© Photo's by Marc de Groot
december 7, 2015

Tjitske is going somewhere

A brave new world

sur la table+ shake it like a polaroid mirror mirror

For an Dutch editorial called ‘La Vie en Rose’ we made this delicious set in the Witman Kleipool studio. Starring Tjitske Reidinga.

 

© photo's by Fotofloor